02 January 2012

Gibson Island launches on www.secondlife.com

| 02 January 2012 | 0 Comment

Gibson Guitar announced the launch of the official Gibson Island on Second Life.com (SL).

Gibson is the first major music manufacturer to establish an official island in Second Life and has advanced the opportunity for consumers to participate in an exciting virtual world complete with digital luthiers, instruments and guest stars.

The Gibson Island will officially launch at 8am SL Time on Wednesday, July 16, 2008 with an exclusive live music performance at 6pm SL Time.



In tribute to the legendary Gibson Les Paul guitar and the musician, the Gibson Island is in the shape of the famous guitar body and rises up from the ocean in Second Life. The "island" will feature humbucker mountains, full theatres, mini -theatres and other areas resembling pick ups and other aspects of a Gibson guitar.



Gibson Guitar announced the launch of the official Gibson Island on Second Life.com (SL).

Gibson is the first major music manufacturer to establish an official island in Second Life and has advanced the opportunity for consumers to participate in an exciting virtual world complete with digital luthiers, instruments and guest stars.

The Gibson Island will officially launch at 8am SL Time on Wednesday, July 16, 2008 with an exclusive live music performance at 6pm SL Time.

In tribute to the legendary Gibson Les Paul guitar and the musician, the Gibson Island is in the shape of the famous guitar body and rises up from the ocean in Second Life. The "island" will feature humbucker mountains, full theatres, mini -theatres and other areas resembling pick ups and other aspects of a Gibson guitar.

As part of the launch, 70s multi-platinum solo artist and former Fleetwood Mac vocalist/guitarist Bob Welch will perform in an exclusive concert with other Second Life musicians. Bob Welch's avatar, "Bob Welch Magic" will also appear on stage along with celebrity musicians Cypress Rosewood and Von Johin. The concert kicks off a series of concerts which will be produced and performed only on the Gibson Island in Second Life over the period of a few months.

The Gibson Island features various stages including mini-theatres featuring classic blues performances by Matt Murphy, Howlin' Wolf and more. A variety of movie screens scattered around the island provides exclusive audio content and experiences along with news and information sites.

Second Life residents will have the opportunity to experience some of the world's most popular Gibson guitars for free.

Second Life Gibson avatars will have exclusive opportunities to own Gibson Gear, apparel and accessories virtually. Gibson Entertainment will provide exclusive produced videos and audio programming which will play on the movie screens throughout the 65,000 sq foot virtual island including celebrity interviews, music lessons, fun facts, company history, documentaries and performances. Visitors will be able to explore the island's many areas on the Gibson Tour Trolley or simply fly or teleport through each location.

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